Chris O'Donnell - Helping dentists grow, one practice at a time
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Superheroes Saving Lives!
The Experience
Increase your patient flow in 60 minutes a month!
3 Reasons why your staff leaves
Where does the time go?

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My Blog

Sales

Superheroes Saving Lives!

Some of you may not know your a superhero! Yes, you!
 
 
For the past 18 years the Patterson Dental Branch in Connecticut has held their customer apprecation day for all of theirPatterson Advantagecustomers. The day is filled with free CEU's covering all topics from clinical exellence, office management, practice growth, and even equipment maintenence. In addition to the courses, Patterson offers a trade show showcasing their most trusted partners, fantastic food, and team building fun.

Increase your patient flow in 60 minutes a month!

You just bought a newLL Beanbackpack online for your kids to bring on their first day of school. You get the backpacks and everyone is happy, especially LL Bean. Not only are they happy they made a sale, but they now have a direct line to you to market their wares. You probably never noticed that when you give a website your email address you start getting ads or a newsletter from those companies. You may unsubscribe at that point, or you may give it a quick look and perhaps purchase from them again.

Where does the time go?

I recently went through a sales training where the manager gave us sheet of paper and had us write down what we did yesterday. I spent almost ten minutes listing what I did and accomplished for the day. It took ten minutes to list everything I did all day...!? 

When I looked back at the list I was a little bit surprised. I was amazed about how little I had actually done. I spent time answering emails, making sales calls, and using my phone. Was this the best use of my time? Could I have spent my time (and my company's time) more effectively  Absolutely the answer is yes!

Family Dentistry? What does this mean? Part 1

 
 
 
 
 
 
Family Dentistry.  You see it in every practice name.  You hear it on the radio.  You see it in every phone book. It's probably used even more than "We cater to cowards".  What does it mean?
 
Your staff thinks that you can treat every member of the family, from the grandparents to the babies. You put the phrase in your ads to be sure that you didn't turn away any potential patients.  Your office manager knows that you see babies before they get their teeth.

Technology in Patient Care

     This is a post from aprevious blogthat I wrote and then abandoned a little while ago. Hope you get something from it.
 
     I drove down route 91 north today and noticed a billboard forMercy Medical Center. The billboard stated they now had robotic surgery. Rosie from the Jetsons taking out your spleen? Why would a patient want robotic surgery? Why advertise this one point?
 
 
    Is it really robotic surgery that their patients want?

Growing Pains

Your sales rep is saying other dentists are down. Your specialists are calling a WHOLE LOT more than they ever did. You have holes in your hygiene schedule the size of the Grand Canyon. The presentation to that longtime patient just ended with the statement "Just take it out for now and we'll see where it goes." Where do you stop the bleeding?
 
Your assistant is recommending switching composites to save just a little.  Your sales rep is suggesting you buy one of those
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