Why do you need these details about your patients? Do your patients really notice if you remember these details? If you write down these details will it be considered genuine? How does this affect how my office directly?
All good questions. I think a more appropriate question is "why not"?Why not learn more about your patients? How can it hurt you if you know when their anniversary is? I believe it can't. \
Imtiaz Manji (one of dentistry's best thinkers) just posted his thoughts on this, which ironically came out the same day as my last blog post on the subject.
John C Maxwell said the now iconic phrase "People don't care how much you know until they know how much you care." This is why the details are imperative.
The easiest place to start to gather details is in your practice management software. Almost everything you need is right there, provided you and your staff input information correctly. I recommend Eaglesoft. Not only can it provide the integration for almost every technology you'll need in the future. It also has the best reports available in the market.
When you go into your Eaglsoft, click on reports, then patients, then patient analysis report. You should come up with something like this.
Other softwares may have a similar report.
Ok. Now what?
This report tells you a lot about your patients. You now know more than half or your patients are women. Over sixty percent of your patients are between the ages of 20 and 50. You also know where they live.
You can carry magazines that cater to that specific demographic. You now know you want cosmetic procedures playing on your Smile Channel in the reception room rather than the nuts and bolts of dentistry. Keep track on some current events in your patients' town. You can use all of this information to talk to your patients about something more than the weather. You now cater what you offer to your exact patient. Your patients will trust you more, and feel much more comfortable in your office.
You just made your patients feel more at home, without even speaking to them. This is the start of a great thing.
What's next? How to get details when they are in the chair.