Chris O'Donnell - Helping dentists grow, one practice at a time
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My Blog

Growing Pains

Your sales rep is saying other dentists are down. Your specialists are calling a WHOLE LOT more than they ever did. You have holes in your hygiene schedule the size of the Grand Canyon. The presentation to that longtime patient just ended with the statement "Just take it out for now and we'll see where it goes." Where do you stop the bleeding?
 
Your assistant is recommending switching composites to save just a little.  Your sales rep is suggesting you buy one of those caries-detection cameras to help case acceptance.  Dental Economics has a article on bringing in patients using Facebook. You see a new billboard on the highway with your competitor's face on it. These all seem like good options. What do you do..?
Most people, including myself, do what my friend to the left is doing. Ride out the storm as best you can? Cause the fewest ripples and maybe the economy won't wash over you?
 
This is a viable tactic.  It works to some extent. It is easy. It is semi-safe. It involves very little disruption in your day. It also gives you something to talk about.
 
Let me suggest another option. One that I guarantee will cause some pain.
 
DO SOMETHING!!!
 
I have an old chef friend that used to say  " You don't try, you either do or don't!" Imagine hearing that from a massive German man using large knives!
 
Make a small investment in your practice. An investment can be anything. Invest time, staff hours, or money to improve your situation. Schedule a staff meeting on an off day to brain storm ideas on how to bring new patients into the practice.  Perhaps buy that intra-oral camera. I find the cameras DO work and WILL increase case acceptance, when you take the time to make sure your staff uses it. Just make that investment in your practice to plant the seeds of growth.
 
Changing how you do things always causes growing pains. But at least you are growing. 

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