Chris O'Donnell - Helping dentists grow, one practice at a time
RSS Follow

Delivered by FeedBurner


Recent Posts

Superheroes Saving Lives!
The Experience
Increase your patient flow in 60 minutes a month!
3 Reasons why your staff leaves
Where does the time go?

Categories

accountability
Bill Parcels
CAESY
Case Acceptance
Charity
coaching
comeback
Customer Service
Dental
Digital Radiography
Eaglesoft
Gordon Ramsay
John Elway
Mark Messier
Michael Jordan
motivation
Newsletter Marketing
Opportunity
Patient Service
Phil Jackson
Practice Growth
Practice Management
Procrastination
Recession
responsibility
Robots
Sales
sales, opportunity, dental, case acceptance
Social Media
staff retention
Superheroes
team motivation
technology
powered by

My Blog

Increase your patient flow in 60 minutes a month!

You just bought a new LL Bean backpack online for your kids to bring on their first day of school. You get the backpacks and everyone is happy, especially LL Bean. Not only are they happy they made a sale, but they now have a direct line to you to market their wares. You probably never noticed that when you give a website your email address you start getting ads or a newsletter from those companies. You may unsubscribe at that point, or you may give it a quick look and perhaps purchase from them again. Lets use this idea in your dental practice.
 
In today's increasingly difficult economy, you need to work harder to make the same amount of money. You'll find you have to increase the value of what you offer to your patients because they are thinking longer about how they spend their money. AT the bottom of everything, people spend money on what they value. They may value the new leather coat more than the veneer case you just proposed. So let's create more value with a newsletter.
 
 
My newsletter (which you can subscribe to here) is a way of providing an additional value for my services. I hope to educate my clients and help make them more profitable using what they learned in my newsletter. I also use it to help create conversations about subjects I mention or even topics that I don't mention. It doesn't just give me something to talk about though. Ideally, my topics, research and experiences create value for my services and help to establish me as a thought leader; someone whose opinions hold credence and validity.
 
Now, why would you do the same? A monthly newsletter not only gets your name in front of your patients more often, but it also educates them on topics that are important to them. Many people don't understand the importance of oral health and the link to overall health. Your newsletter may generate conversations with your patients about their oral health. This can help create trust between the patient and your office. In your patients eyes, you have now just become a thought leader on all things dental!
 
Second, it now offers your patient a very simple vehicle to refer your office to a friend. With a simple click of the forward button they can share your caring and thoughtful newsletter with everyone they know. Unlike the sign in your waiting room thats asks for their kind referrals every six months, you can now ask them for their referrals every time they get your newsletter. Referrals ares still the best source for good patients.
 
Finally, it continues the conversation out of the operatory. You can educate them on new procedures and new technologies that your office offers to enhance their experience. You can link videos from Caesy right into the newsletter to show them why an implant is a better treatment than an extraction. When they can learn in the comfort of the home, they can come to a educated decision at their own pace, rather in the 2 minutes you took to draw a picture on a paper towel. (yes, I've seen you do it!)
 
So, consider the advantages of a newsletter, and decide if you can't afford 60 minutes a month. Using a website like Mailchimp, the process is easy, and free. All you need to start is a database of email addresses and your patient's permission, If this doesn't convince you, read the 7 reasons why newsletter marketing still works here
 
Please let me know if you need any help.

25 Comments to Increase your patient flow in 60 minutes a month!:

Comments RSS
Naperville dentist on Wednesday, March 20, 2013 4:39 AM
Nice to be visiting your blog again, it has been months for me. Well this article that I’ve been waited for so long. Great webpage brother I am gona inform this to all my friends and contacts.
Reply to comment


electric cars on Saturday, April 13, 2013 12:14 PM
A powered car is an automobile that is powered by one motor unit or more, using electrical power stored in batteries or another power hard drive. Electric motors give power source instant twisting, creating strong and smooth speeding.
Reply to comment


thc drug testing on Wednesday, April 17, 2013 8:56 AM
Some of the information in your article is which I have not aware of. I like the article. It is informative. Looking forward to read many more such informative articles and blog posts.
Reply to comment


quality writing help on Saturday, May 04, 2013 4:51 AM
This is, however, by no means the only formula for writing such essays.
Reply to comment


pedigreecatfood.blogspot.com on Friday, May 10, 2013 12:41 PM
A display cat (also known as a purebred cat or pedigreed cat) is one that has been assessed to be near to the actual perfect for its reproduce conventional at a cat display.
Reply to comment


fashion on Tuesday, June 04, 2013 5:42 AM
intended with great well-known attraction, popularity in a particular area, and is easily identified by the community.
Reply to comment


hotel in jaipur near railway station on Wednesday, June 12, 2013 4:45 AM
You may unsubscribe at that point, or you may give it a quick look and perhaps purchase from them again. Lets use this idea in your dental practice.
Reply to comment


uk best essays on Friday, June 21, 2013 2:47 AM
This can help create trust between the patient and your office.
Reply to comment


Boxing Gloves on Friday, June 21, 2013 2:03 PM
sshalwzd boxing gloves Online hkmalquy http://calendar.sbu.edu/everlast.html
Reply to comment


roleta casino on Saturday, July 20, 2013 4:20 AM
Referrals ares still the best source for good patients.
Reply to comment


slot on Monday, July 22, 2013 7:26 AM
You may unsubscribe at that point, or you may give it a quick look and perhaps purchase from them again.
Reply to comment


straightening machine on Tuesday, August 06, 2013 9:36 AM
You may unsubscribe at that point, or you may give it a quick look and perhaps purchase from them again.
Reply to comment


Bester Schweizer Replicas Uhr on Friday, November 01, 2013 9:36 AM
Omega-Serie hinzugef眉gt wichtige Uhrenmuseum - f眉r das kommende Jahr 2014 Sotschi, Sotschi Einf眉hrung petrograd Omega Armbanduhr Replik Omega Uhren uk .
Reply to comment


Xytomax pills on Tuesday, December 17, 2013 8:04 AM
We are not used to blogs and in reality liked your blog. I'll search for your webblog and keep viewing you. I absolutely should give you thanks with regards to writing your web web site.
Reply to comment


Martin frykholm on Thursday, March 20, 2014 3:25 AM
I found it quiet interesting ,Thank you for posting the great content…I was looking for something like this…, hopefully you will keep posting such blogs…
Reply to comment


whitening gel on Saturday, April 26, 2014 5:58 AM
When people look at your teeth or your smile, they are expecting to see a nice white set. White teeth are important for people and are a requirement to make a good first impression. People that may have stained teeth tend to have many problems in society such as socially or even professionally.
Reply to comment


www.CasinosOfMayFair.Co.UK on Thursday, May 08, 2014 5:53 AM
Find more Details About Mayfair International online Casino Sales visit here.
Reply to comment


obatherbaldarahtinggi obat sakit haid on Thursday, September 25, 2014 11:24 AM
nice article here I'm looking for free best articles I hope you posted another useful post again so it will makes the other guys know better than beforethanks!
Reply to comment


obatherbaldarahtinggi obat untuk memperlancar haid on Thursday, September 25, 2014 3:46 PM
Excellent blog! I really love how it's easy on my eyes as well as the info are well written. I am wondering how I might be notified whenever a new post has been made. I have subscribed to your rss feed which really should do the trick! Have a nice day!
Reply to comment


obatherbaldarahtinggi obat tradisional nyeri haid on Thursday, September 25, 2014 8:07 PM
Someone I work with visits your blog regularly and recommended it to me to read too. The writing style is superior and the content is top-notch. Thanks for the insight you provide the readers!
Reply to comment


Stephanie Lue on Saturday, October 18, 2014 5:09 AM
It is true a lot of people are looking for dentist online. Finding a dentist online is not a problem any more. Try http://www.toothfairydentaldata.com/ now to get a dentist easily in any area.
Reply to comment


réplicas de relojes on Saturday, November 29, 2014 9:41 AM
Die Las Vegas-Buchmacher bieten liefern die Chance zu spielen mit der Komfort der eigenen eigenen Wohnsitz. réplicas de relojes http://www.replicarelojesrapido.com réplicas de relojes
Reply to comment


réplicas de relojes on Saturday, November 29, 2014 11:51 AM
Gerade bedenken Sie einem bestimmten sehr wichtig Thema auf alles bis schliesslich Einkommen in der Hand / Konto dann die gewagte Versprechungen Ansprueche hergestellt vom Beratung Dienstleister gerade , dass genau. réplicas de relojes http://www.replicarelojesrapido.com réplicas de relojes
Reply to comment


jony on Monday, May 14, 2018 7:48 AM
So nice post I visit first time on this page I really excited to read your post, thanks for nice sharing I am also sharing this post on my friends.2 part carbonless forms hard copy
Reply to comment


loemrntdherid1 on Thursday, May 17, 2018 4:11 AM
I will continue visiting this blog regularly.
Reply to comment

Add a Comment

Your Name:
Email Address: (Required)
Website:
Comment:
Make your text bigger, bold, italic and more with HTML tags. We'll show you how.
Post Comment
Website Builder provided by  Vistaprint