This is a post from a previous blog that I wrote and then abandoned a little while ago. Hope you get something from it.
I drove down route 91 north today and noticed a billboard for Mercy Medical Center. The billboard stated they now had robotic surgery. Rosie from the Jetsons taking out your spleen? Why would a patient want robotic surgery? Why advertise this one point?
Is it really robotic surgery that their patients want? Or do they want the best care money can buy? Patients, more often than not, equate the best care to the most advanced. Advanced care means using technology to make the care, less painful, faster, more precise, or more cost effective. So Mercy Medical Center is telling everyone who drives down 91 that they are using the best and most advanced techniques and equipment for their patient's benefit.
Patients already see dentistry as an archaic form of torture like in the Little Shop of Horrors. At least we can show them we are using the most up to date technology to torture them. What does your practice say about patient care?